Regional ADW Initiative

Real Money
Casino Games

Live Horse Racing

Unified back office

Cashier Platform

Licensing & Services

Everything a Track Needs for a Successful ADW

More Live Racing handle is wagered online every year. Over the last 5 years there has been a 73% increase in the amount of U.S. Horse Racing handle wagered online, and it now accounts for close to 60% of all U.S. Horse Racing Handle.

The team at Potent Systems has over 20+ years of experience developing, owning and operating ADW solutions. Our team was responsible for growing BetAmerica.com into the largest independent ADW in the U.S. in less than 10 years, expanding the handle and demographics of the U.S. racing industry.

Our Regional ADW Initiative is about utilizing our expertise, and continuing our goal of positively contributing to the U.S. Racing Industry, by offering tracks a completely turn-key ADW solution enabling them to capture a share of the growing online racing market.

We want to provide tracks with a solution, including full marketing management, that can expand their customer base, increase their brand awareness and gather greater insight into customer behavior, all while increasing revenue.

Potent’s Regional ADW initiative is a truly Turn-Key solution, providing everything a track needs:

Best of Breed iOS, Android and Web App fully customized to your brand
Player Account Management Solution with payment solutions, geo location, KYC & more
Simulcast Agreements with over 200+ Race Tracks
Money Room Settlement with Tracks
All necessary third party agreements for advanced handicapping info, Live Video, etc.
Data Visualization and Reporting for deeper customer insight
Customer Support & Knowledge Base for your end users
Online Marketing Management

Advanced Racing Interface

Potent’s Live Racing App has every feature a handicapper could want – live HD video, race replays, advanced handicapping information, race results, pools/probables/will pays, Past Performance store, Pop out and full screen video, customizable customer preferences and so much more. But in addition, Potent is committed to constantly improving and advancing the features of our live racing product – never sitting still, and always innovating to help broaden customer demographics and increase handle.

Our Live Racing App is completely customizable to your track’s brand, ensuring it is an extension of your brand, including full banner management so that you can further promote “on track” offers and promotions to your customers.

Customer Support & Marketing

Potent has a full customer support team to look after all your customers needs and wagering questions. With extensive experience and knowledge both in online racing, as well as our racing interface, our team can assist your customers directly to ensure all their questions are answered quickly via our in-app chat or email.

Full Marketing Management is also included as part of our Regional ADW Initiative. Our online marketing team has extensive experience in marketing for ADW, and will ensure marketing expenditures yield maximum ROI, effectively reaching the right audience through the most impactful channels to elevate your brand and acquire new customers.

Licensing & Agreements

Pari-Mutuel Wagering is legal in up to 39 states, and Potent handles all state licensing and agreements you require in every state you choose to accept wagers. The Potent legal team takes care of all your given pari-mutuel wagering state licensing requirements as well as ensuring the required simulcast agreements with our over 200+ race tracks. Third Party Agreements with Past Performance, Video and international content providers are also all included.

Player Account Management & Data Visualization

A full Player Account Management System is included in our solution, covering all aspects of your players journey. KYC, GEO location, fraud screening, wagering & deposit limits management, tax reporting and much more are all a part of our system. A full payment suite covers all deposit/withdrawal options for your customers including Visa, Mastercard, Online Banking and even non-fiat currencies.

Our Data Visualization & Reporting tools provide a 360 degree view of your customers’ behavior, spending patterns and wagering habits with detailed real time reporting, along with a suite of daily, weekly and monthly reports that cover all aspects of your customer behavior, empowering you to make informed decisions that drive business growth.

So Contact us today to get more details on how your track can start increasing revenue, and expanding your online presence by taking advantage of Potent’s Regional ADW initiative!